ExperimentĬreating a mood board is an experimental process.
It does not have to be necessarily linked to the subject. Use the colors, textures and layouts to suggest the mood. It is imperative that you stick to one style.ĭo not switch styles when you are building a mood board. When you are picking a style, the color palette and the layout make an important design choice.
Think about the method that will fit your style the best. Have a Consistent Styleīefore you start with a mood board, you need to decide if you want a physical or a digital board. It can be quite easy to introduce plagiarism in your mood board. You will have to curate your own content in a way that allows viewers to find a flow between the images.ĭo not copy when you are creating a mood board. This allows people to understand your vision and emotions better. When you are creating a mood board, try to tell a story with the pictures and words. So, make sure of physical objects whenever possible. Physical content too can have significant impact. It can a catchy billboard, a cool sign or something else.ĭo not rely on just digital content to inspire you. You can photograph everyday objects using your phone and use those those images to convey a certain mood. The best content for your mood board can be collected from real life. So, here are some tips on how you can improve mood boards and some things that you need to avoid. Mood boards, if not created properly, can be confusing. The texture allows the audience to feel the design more intimately.ĭo’s and Don’ts for Creating a Good Mood BoardĬonveying the right mood can be a bit tricky. It can allow you to portray something soft and plush, such as a comfortable shirt or a soft couch, or it can be used to portray something hard, such as a steel reinforced structure, or rocks.
Texture: The texture also helps in setting the mood. Typography: There are a lot of original fonts out there that you can incorporate in your design without being too stereotypical. READ: How colors affect your consumers buying decision? You can take inspiration from physical objects as well. Selecting a color palette can be a daunting task. Colors: Colors set the mood of the entire project. With physical objects, the project seem a lot more real. However, a physical format can add a lot of drama. Digital or physical: A digital format is easier to share and present. If you are using borders, make sure that the width is equal all throughout. Make sure that you stick to a single layout throughout the mood board. Layout: The structure of your mood board is important to create a balance. There are five key elements that make the mood board interesting. However, it can also be fun and inspirational. Putting together an entire board can be a challenging task. A mood board is also a great source of assets for other materials such as websites and business cards. The mood board will also help translate concepts like the culture and the values into the more tangible and visual form. This will highlight the different attributes of the company, the vision and the emotions that you want to convey. If you are starting a new project, creating a simple collage with a familiar design can help put things in focus. If you are launching a new brand or simply trying to refresh your brand identity, a mood board is a good place to start. The mood board helps you define the brand identity and often serves as a guide when it comes to doing design work for business. What is a Mood Board?Ī mood board is essentially a collage of images, text and other objects that describe your design ideas and define the brand. For many, mood boards are an integral part of the design workflow. It allows clients to understand what you are thinking, helps settle down on a color palette of the project and reduces the number of revisions needed to finalize the design. If you want to communicate a brand to others, then you have to provide them with something that is visually engaging, something that will set their mood.įor every design project that you work on, you will have a certain set of ideas that you wish to execute. 
When you have to convey your style and quality as a designer, it often becomes tricky to describe that in words.
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